·        To generate new business and bring new companies as partners to the event. To define sponsorship and promotional potential and opportunities. Develop strategies and set objectives to maximize revenue.

·        To communicate at all levels to potential sponsorship clients through telephone and face to face. Develop partnerships with sponsors to develop tailor made sponsorship packages through complex, long term, senior level negotiations.

·        To manage relations within commercial agreements and contractors to ensure the required high and professional standards the company.

·        To identify, research, analyse and track key market sectors and potential sponsors. Research and monitor changes within the industries to identify new opportunities to enable the company to be knowledgeable about the industry and the players within it to ensure the company is number one player within conference sponsorship.