• To produce a cost-effective and highly targeted marketing communications plan with accurate costing’s. • To organise and run effective marketing brief meetings/phone briefs • To gain a clear understanding of why we are running the event, who it is aimed at and the possible routes to market • To search for relevant competitive events when necessary • To actively seek out all available internal sources of data • To perform analysis on past relevant delegate lists, selecting lists by relevance, past performance, source, regency and plan balance. • To cross reference all list selections against target market • To develop timelines to help maximise lead time and to ensure key prospects are hit regularly with different messages • To investigate all external sources mentioned on the marketing brief and pursue all relevant associations/media partnerships • To organise post conference analysis – with final delegate bookings allocated against marketing source activity - within one month of the end of the event.